The Daniels CorporationAn outstanding blend of public art and marketing graphics
One of the major challenges of the project was the extreme weather condition. Wesley’s project manager expected very high wind speeds over the course of the project, which was no surprise given that the site is located in Mississauga, one of GTA’s windiest regions. The Greenloc system successfully withstood the test of extreme winds, snow and freezing temperatures. In fact, the crew managed to install the hoarding in temperatures below -26 degrees Celsius/ -14.8 Fahrenheit.
In addition to resisting harsh winter conditions, the Greenloc system also proved itself to perform very well when faced with certain work site accidents. The hoarding was tipped over twice by snowplows which backed up into it but the system’s only damage was a broken panel which was replaced in 10 minutes, with minimum effort and costs. This shows the outstanding performance of the Greenloc system in contrast with plywood hoarding, which could have required the entire frame to be replaced in case of damage.
Located only minutes away from Mississauga City Centre, the Wesley Tower stands at the heart of a vibrant and diverse community. It was important that the Greenloc system would not only act as a barrier from debris and noise, but would also integrate seamlessly in the urban scenery through an outstanding blend of public art and marketing graphics. The Greenloc team worked closely with Wesley’s marketing manager and their advertising agency to ensure a smooth installation of the graphics.
Upon completion of the Wesley Tower project, the Greenloc system will checked for quality control before being stored and reused in a different project. This is part of Greenloc’s commitment to minimizing landfill waste and increasing the amount of recycled and reused content at the construction site.
To learn more about North America’s first environmental hoarding, please visit www.greenloc.ca
"The Greenloc system provided an innovative and environmentally friendly way to not only create a safety barrier around the construction site, but also a great opportunity to promote our new project with our marketing graphics and public art.
The Greenloc team’s experience in large format advertising assisted in the process in having our creative design elements printed and installed. It is clear that customer service is important to Greenloc, and ensuring that their clients are 100% satisfied throughout the entire process. The Greenloc system provided a great exterior hoarding alternative, with quality graphics and consideration for the environment.
Emily Christen, Marketing Manager – The Daniels Corporation