As marketers, we spend a considerable amount of time strategizing our marketing messages and the appearance of our brand. In the construction industry, construction hoarding plays an important role in communicating advertising messages and helps to consolidate a professional brand. As any outdoor advertising, printed hoarding can be vulnerable to elements out of our control. In this article, we will focus on graffiti tagging and strategies to help prevent and mitigate its effects on the look of the hoarding graphics.
Incorporate public art into your printed hoarding graphics
Our experience has shown that public art gets tagged less often than marketing messages. To prevent unsightly graffiti, dedicate more space to public art and reserve a smaller portion to advertising messages. For example, in the City of Toronto, 50% of construction hoarding needs to be used for community art if it is on part of the public right of way. For developers, this represents an opportunity to partner with local artists and beautify the city streets. If you are interested in learning more about the PATCH project read our blog Bridging Business And Culture Through Public Art. What better way to showcase public art, prevent graffiti tagging and inform residents of the new development?
Use special anti-graffiti laminate over printed graphics
Anti-graffiti laminate can be applied directly on top of the printed graphics to facilitate easy cleaning. Once the laminate is applied, graffiti can be easily and quickly removed from the Greenloc panels. There is no need to replace the panels or re-print the graphics. The anti-graffiti laminate is an efficient solution if your hoarding is located in a high-traffic area that makes the enclosure more vulnerable to tagging.
How do you deal with graffiti tagging on construction hoarding graphics? Have you tried incorporating more public art? We would love to hear your thoughts at firstname.lastname@example.org