In the construction industry, many developers had to rethink their operations during the COVID-19 pandemic. Although some construction projects may temporarily slow down, sites across Canada are still enclosed with construction hoarding. The temporary wall remains an essential component to maintain site safety and keep communication lines open with workers and the public. Focusing on the design aspect, we have put together a few tactics to help maximize the exposure of your outdoor hoarding advertising during the COVID-19 pandemic.
Channel for positive messages
To maintain your hoarding, you may opt to rethink your advertising and communications strategies. In challenging times, developers can stay relevant and engage with the community by devoting more space to public art instead of marketing messages. Leverage your hoarding space to bring some positivity in the community with encouraging messages and positive quotes.
Channel for safety messages
If workers are present on site, hoarding can be an excellent channel to communicate and reinforce safety messages. Vinyl graphics with COVID-19 health and safety practices can be applied directly to the Greenloc panels to ensure that everyone on site is aware of the regulations. As the situation changes day by day, messages can be easily interchanged as frequently as needed.
Although some projects may slow down, construction hoarding remains an essential component that can be leveraged to maintain effective communications. Developers have the opportunity to demonstrate a proactive attitude and engage with the community and workers. If you are uncertain of how to maintain your construction hoarding during the COVID-19 pandemic, send us an email at firstname.lastname@example.org and we would be happy to assist you with any questions.